“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”

– Anonymous


I’m Arthur Khoyetsyan…

I help entrepreneurs and business owners get paid for what they know and not for what they do. I consult them on building and growing their personal brands and successful consulting businesses selling their knowledge or advice.

I am a father of two little girls, Elina and Monica. My family is my primary source for motivation and reason to get my creative juices flowing.

They inspire me to give back my energy and contribution to the people I work with.


I was born and grew up in a beautiful city of Yerevan nicknamed the ‘pink city’ (the capital of Armenia, ex-Soviet Republic) that is older than Rome for about 30 years!

At the age of 34, I moved to Canada with my family with the hopes of starting a new life.

Funny enough I used to believe that getting the degree from the university was all I needed to achieve the ‘success’ in my new life in Canada. It took long and rough years for a newcomer like me to realize that it was NOT true.

If I only knew back then that formal education would NOT take me to where I wanted to be…

“Formal education will make you a living; self-education will make you a fortune.”
Jim Rohn

This is when I started questioning the viability of the formal education system and taking on entrepreneurial path in a new country…

Since then I had to unlearn, relearn and self-study different aspects of Internet marketing, sales, traffic, psychology and copywriting.

My Entrepreneur
Inside Was Born

Unlike other typical ‘modern-day entrepreneurs’, I am not a ‘college dropout’ nor a ‘homeless’ who made millions working from home (you’ve probably seen and heard this type of hype all over the Internet, right?). On the contrary, I studied hard enough to earn my Ph.D. and Master degrees and held high-paying jobs in the corporate world, government, and not-for-profit sectors.

It’s just that I always felt I had a perpetuating entrepreneurial spirit and aspiration to freedom inside me. My first ever ‘ointment as an entrepreneur’ happened while still at school at the age of 15 in Be Entrepreneurial program by Junior Achievement. That was my first ever formal education about business and entrepreneurship that sparked the entrepreneur inside me.

At that time I ended up turning my hobby of making Gobelins into a business and selling more of these on a local flea market to support my family back then.

Since then “my entrepreneur” inside has gone through multiple development and transformation phases…

Entrepreneur | Arthur Khoyetsyan
Bio | Arthur Khoyetsyan


Arthur Khoyetsyan, Ph.D., Assistant Professor (YSLU), M.Ed. (UoFT) is helping expert entrepreneurs, consultants, coaches, trainers, and authors sell their knowledge and advice via digital products and services.

He is a certified Knowledge Broker and Mastermind.com professional by Dean Graziosi and Tony Robbins through their gold standard ‘Knowledge Business Blueprint’ program. He is licensed to help businesses run masterminds, master classes, and trainings.

Certified through the Digital Marketing Management program by the University of Toronto School of Continuing Studies, Arthur’s areas of expertise include but are not limited to performance marketing, digital marketing campaign planning, funnels, measurement, and optimization

Over the last 10 years he has been working in digital marketing space helping clients, corporations and global retail companies with their online marketing and improving their growth and profitability.

He has launched and operated few business ventures of his own in e-commerce and Internet marketing. He has failed and succeeded over time and has seen the challenges when it comes to attracting and retaining customers and ideal clients.

He is now willing to share the strategies, tools, and resources he’s been using to help transform his clients’ businesses and taking them to the next level.